Netflix is ​​shaking things up: it will open "Houses" to experience its series.

Streaming giant Netflix is ​​taking a monumental step from the digital to the physical world with the announcement of "Netflix House," permanent entertainment venues where fans can immerse themselves in the universes of their favorite series and films like never before.

In one of the boldest moves the entertainment industry has made in years, Netflix has confirmed it will bring its fictional worlds to life. The company will launch "Netflix House," a new concept of large-scale immersive entertainment centers that promises to change the way audiences interact with the stories they love.

This project goes far beyond the temporary exhibitions or "pop-ups" the company has created in the past. These are permanent destinations, similar to theme parks, designed to be a physical extension of the Netflix universe.

The first two "Netflix Houses" are scheduled to open by the end of 2025 in two major shopping malls in the United States:

* King of Prussia Mall in Philadelphia, Pennsylvania.

* Galleria Dallas in Dallas, Texas.

Each location will occupy more than 100,000 square feet, taking advantage of the massive spaces previously occupied by large department stores, and will offer a mix of attractions, dining, and shopping.

"This is fandom coming to life, where you can literally step into the worlds you've been watching and loving for years," said Marian Lee, Netflix's chief marketing officer.

Netflix has revealed that attractions will rotate to keep the offering fresh, but the launch experiences are already generating huge buzz. Each location will have unique offerings:

On Netflix House Dallas:

* Stranger Things: Escape the Dark: An immersive experience that will take guests into the ruins of Hawkins to solve a mystery before “the horrors that lurk within find you.”

* Squid Game: Survive the Trials: Participants will be able to compete in the iconic arena, facing diabolical games and betraying their friends to try to "win it all."

On Netflix House Philadelphia:

* Wednesday: Eve of the Outcasts: A twisted school carnival inspired by the series "Merlina", with macabre games and chilling surprises.

* One Piece: Quest for the Devil Fruit: An escape room where fans will compete in a high-stakes race to find a mysterious Devil Fruit.

In addition to these main attractions, both locations will feature a "Netflix Bites" restaurant with food and cocktails inspired by the series, merchandise shops, a themed mini-golf course, and virtual reality stations.

This move by Netflix is ​​no coincidence. It directly responds to one of today's most powerful cultural trends: the growing preference among consumers, especially younger ones, to spend money on experiences rather than material goods. In a world saturated with digital content, people are looking for tangible, memorable, and, above all, shareable activities on social media.

Netflix is ​​betting its future not just on producing the next big hit, but on turning that success into a physical memory and a community experience. It's a strategy to build an ecosystem that engages fans beyond the TV screen, creating much deeper brand loyalty and, of course, a massive new source of revenue.